Privacy Policy

This Privacy Policy describes how Dimple Optics Pty Limited trading as "Dimple Color" (ABN 50 625 221 543) ("we", "us", or "Dimple") operates the website located at https://www.dimplecolor.com (the "Site") and how we collect, use, store, and disclose personal information.

We are an Australian registered company and manage personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where applicable, we also comply with relevant United States privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

This Privacy Policy forms part of, and is subject to, our Terms of Use: https://dimplecolor.com/pages/terms-of-use.

Our Commitment to Your Privacy

  • We do not rent or sell your email address to third parties.

  • We do not publicly display personal information that identifies you.

  • We take reasonable steps to protect personal information from misuse, loss, and unauthorised access.

What Is Personal Information?

"Personal information" means information that identifies, relates to, describes, or could reasonably be linked to an identifiable individual.

Personal information we may collect includes:

  • Name and date of birth

  • Residential and business addresses

  • Email address and phone number

  • Payment-related details (processed by third-party payment providers)

  • Account and profile information

  • Contact lens prescription information (including uploaded images)

  • Preferences, login credentials, and device/connection data

  • Communications you send to us

Some personal information we collect is considered sensitive information, including health-related data such as prescription details. Sensitive information is used only for the purpose it was provided or a directly related purpose, unless otherwise permitted or required by law.

How We Collect Personal Information

Information You Provide Directly

We collect personal information when you:

  • Create or update an account

  • Make a purchase

  • Upload prescription information

  • Submit reviews or other user-generated content

  • Contact us via forms, email, phone, or promotions

Automatically Collected Information

When you visit the Site, we automatically collect:

  • IP address

  • Browser type and version

  • Device identifiers

  • Pages viewed and interactions

  • Referring URLs

This information is used for security, analytics, fraud prevention, and Site optimisation.

Payments

Payments made through the Site are processed securely by third-party payment providers, including Stripe, Shop Pay, and PayPal. We do not store full payment details.

Stripe privacy policy: https://stripe.com/au/privacy

Cookies & Tracking Technologies

We use cookies and similar technologies to operate the Site, remember preferences, facilitate checkout, analyse performance, and deliver advertising.

You can manage your cookie preferences at any time through our cookie consent banner or by selecting the "Consent Preferences" link available on our Site (including in the footer).

You may also adjust your browser settings to block cookies; however, this may affect Site functionality.

Third-Party Cookies

Third-party services that may place cookies include:

  • Google Analytics

  • Google Ads

  • Meta (Facebook / Instagram)

  • TikTok

  • Pinterest

  • Social media plugins

How We Use Personal Information

We use personal information to:

  • Verify identity

  • Process and fulfil orders

  • Provide customer support

  • Communicate with you

  • Prevent fraud and misuse

  • Improve products and services

  • Conduct marketing and promotions (with opt-out options)

You may unsubscribe from marketing communications at any time.

Data Retention

We retain personal information only for as long as is reasonably necessary to fulfil the purposes outlined in this Privacy Policy, including to provide products and services, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements. When personal information is no longer required, we take reasonable steps to delete or de-identify it, unless retention is required or permitted by law.

Disclosure of Personal Information

We may disclose personal information to:

  • E-commerce and hosting providers (Shopify)

  • Payment processors

  • Shipping and logistics providers

  • Marketing and analytics partners (including Klaviyo, Meta, Google)

  • Professional advisers (lawyers, accountants)

  • Government or regulatory authorities where required by law

We take reasonable steps to ensure third parties protect personal information appropriately.

International Data Transfers

Personal information may be stored or processed outside Australia, including in the United States and Canada, where our service providers are located. We take reasonable steps to ensure overseas recipients handle personal information in accordance with applicable privacy laws.

US Privacy Rights – California (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, disclose, or share

  • Request deletion of personal information

  • Request correction of inaccurate personal information

  • Opt out of the sale or sharing of personal information

  • Not be discriminated against for exercising your privacy rights

We do not sell personal information in the conventional sense. Some data sharing for advertising or analytics may be considered a "sale" or "sharing" under California law.

Exercising Your Rights

To exercise your rights, contact us at privacy@dimplecolor.com. We may verify your identity before responding. You may also appoint an authorised agent to submit a request on your behalf.

Minors

The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.

Accessing and Correcting Your Information

You may request access to or correction of personal information we hold about you by contacting us. Requests are handled in accordance with the Australian Privacy Principles. We may refuse access in limited circumstances permitted by law.

Data Security

We use reasonable technical and organisational measures to protect personal information, including access controls, firewalls, and secure storage.

Third-Party Websites

This Site may contain links to third-party websites. We are not responsible for their privacy practices.

Re-marketing and Advertising

We may use remarketing services such as Google Ads and Meta to display ads to previous visitors. These services use cookies and pixels in accordance with their own privacy policies.

You can manage ad preferences through platform settings or via:

Do Not Track

Some browsers include a "Do Not Track" ("DNT") feature that signals a user’s preference regarding tracking. Because there is no consistent industry standard for responding to DNT signals, we do not alter our data collection and use practices when such a signal is detected.

Access to This Privacy Policy

This Privacy Policy is available via our Site, at checkout, and through our cookie consent interface.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this Site.

Contact Us

Last updated: January 8, 2026

Dimple Optics Pty Limited
Suite 2.05, 1 Joynton Ave
Zetland NSW 2017
Australia

Email: privacy@dimplecolor.com

For more information about Australian privacy law, visit https://www.privacy.gov.au